The great leader is he who can sing the praises of that which he is destroying, thus maintaining a deniable distance between him and his victims. For example, to function at peak efficiency, the market state must dehumanize the populace by elevating the ego to a glory so bright the soul is lost in its glare. Thus, individualism is praised even as it is being destroyed.
The genius of American marketing was to convince the neutered and the dehumanized that the road to individuality was consumption. Through the ascendancy of the logo, individuality is expressed as brand loyalty, a loyalty that demands one’s humanity in exchange. The malignant is marketed as the divine.
The market state has convinced the public to act as a willing host for the parasitic market. The masses glory in their role as victim, which they believe is their elevation and glorification by their masters. Our marketers sell servitude as rebellion, conformity as individuation and docility as assertiveness.
By making them complicit in their enslavement, the masses go peacefully. Only in the market state is burnout a badge of honor, just as stress is a status symbol. They come to believe that if they are not on meds they are failures, because self-destruction is draped in the purple robe of success.
The role of the eloquent leader is to comfort them with the certainty of lies treated as absolutes even as he bleeds them dry, for they want reassurance more than they want truth.