It’s a simple word—five letters, one syllable. It has multiple meanings, but the one we’re concerned with, here, is “the formation or articulation of words.” It is characterized by compression and evocative imagery.
The word is so simple.
I mean, what part of “frame” don’t Democrats and Progressives understand?
The Right has mastered the art. They’ve had to out of necessity. When your ideology is an exercise in regressive emptiness, you have no choice but to make things up.
Let’s take an example—the debate over health insurance. Seventy percent of Americans want a single payer plan similar to Medicare. But, it’s not going to happen because the Right has reduced the argument to a simple question: “Do you want a government bureaucrat between you and your doctor?”
“Gosh no!” the public responds. “Better to have no coverage or go bankrupt buying it on the free market than having a government bureaucrat telling me what I can or can’t do.”
One of the reasons the Right’s framing is so successful is that it is usually so blatantly wrong that the Left assumes that the public will see through it, so it’s really unnecessary to respond.
What was it Goebbels said about repeating a lie over and over?
Now, if the Left had a lick of sense, they would shove this “government bureaucrat” nonsense up the Right’s ass by saying:
Hello Mr. and Mrs. America, and all the ships at sea. Guess what! A corporate bureaucrat is already standing between you and your doctor. A corporate bureaucrat is already telling you what you can or can’t do.
Let’s go to the videotape and compare the two!
A corporate bureaucrat can deny you coverage; a government bureaucrat can’t.
A corporate bureaucrat tells you which doctor you must see; a government bureaucrat can’t
A corporate bureaucrat can rescind your coverage when you file a claim; a government bureaucrat can’t.
A corporate bureaucrat can refuse a procedure; a government bureaucrat can’t.
A corporate bureaucrat can cancel your coverage; a government bureaucrat can’t.
It’s so simple, so obvious, and so elemental that one wonders why the Left hasn’t figured it out.
Unless they already have…