John Pilger deftly deconstructs the Obamaphenom when he points out that:
Like Calvin Klein or Benetton, he is a brand that promises something special—something exciting, almost risqué, as if he might be a radical, as if he might enact change. He makes people feel good. He’s postmodern man with no political baggage.
Chris Hedges picks up on that theme when he adds, “President Obama does one thing and Brand Obama gets you to believe another.
It’s a corporate wet dream come true: Marketing has replaced politics.